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Swedish Message
As part of IKEA's new global brand strategy, Truck Media Alliance was asked to promote the new 'Home is the most important place in the world' marketing message on the Customer Delivery fleet.
The brand strategy has been widely promoted across a variety of media platforms including press, TV and billboard with fleet vehicles now playing a strategic role in the promotion of the IKEA brand. With 125 vehicles now carrying this message throughout the UK the reach of the campaign has been extended into areas other outdoor media channels find it hard to perform.
