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Michelin are first for TMA
After a detailed tender process and consideration of all the alternative systems, Michelin has awarded Truck Media Alliance the contract to install the Traxx™ system to 140 vehicles over the next 12 months. Each of the vehicles will promote 2 campaigns per year across the UK.
Ian Calderwood of TMA is delighted with the news. "We have worked very hard to develop the Truck Media Alliance proposition and listened closely to what our customers were telling us. Our unique collaborative approach to truck media has been created to offer all our clients the most efficient service possible".
This marks the first award of contract for TMA and we would like to thank Michelin and look forward to a long and rewarding partnership.
